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Tag: advertising

  • Did you find them?

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    by

    Sam Edwards
    in

    Guys, enough! This weird template advertising swaps personality for “You’re all different and awesome. Anyhoo, use our product”. Hoping it’s just about run its course. (Update, March 2016: it has not run its course) (June 2016: No AXE, nooo!)

  • “Opel’s 54 horse powerplant runs on peanuts”

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    by

    Sam Edwards
    in

    On a trip to the States last year, I stayed in an airbnb flat in Washington and was pleased to find a stack of coffee-stained magazines from the 60s. Flicking through, it struck me how accomplished, persuasive and charming the ad copy was, in comparison with most of what we read today. It’s not uncommon…

  • Ads in the age of the EPIC

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    by

    Sam Edwards
    in

    Over the past few years, there’s been a growing trend in advertisers going all-out feature film on us. Average Joes raised to godlike stature seems to be the pitch a la mode. Those geniuses have cottoned on to our secret past-times of imagining our lives as films: meeting a loved one accompanied by soaring strings, strutting from…