Author: Sam Edwards

  • A lesson in sonic branding from RedOne

    I was thinking about how superstar producer RedOne, or Nadir Khayat if you like, has set up a little sonic logo for himself. I spliced together some examples to compare uses in different tracks, which you can listen to below (excuse the rough editing). He gets the artist on the song he’s producing to sing…

  • What does classical music mean to kids?

    In 2009 I organised a concert with a friend, in aid of Save The Children. Wanting some kind of visual substitute for programme notes, we asked pupils from local primary schools (aged 6-11) to listen to the music we’d be performing and draw pictures to represent how it made them feel. What we got back…

  • Sonic branding in 1880

    Nineteenth-century Czech composer Leos Janáček was fascinated by what he termed speech melody – the inflections, timings and frequencies of people’s spoken phrases, which he notated and used as source material for his music. (The below are scans from Janáček’s Uncollected Essays On Music, selected, edited and translated by Mirka Zemanová.) Below you can see…